Advertising Sales


Ad Marketing Group’s success has been the result of relationships that are approached as partnerships – from the client and the advertiser perspective. AMG relies on the expertise of our client contacts to provide tools and resources from the organization, industry insight, and direction to the sales effort. In turn, AMG applies these resources to our advertising sales expertise and integrates the unique attributes of each market into our sales practices. We work closely with our clients to develop annual target numbers based on revenue trends and then applying our own in-house growth records.

We approach the sales effort strategically by setting and working a plan that includes defining both tactical and strategic goals, identifying new business prospects, creating programs to maintain and grow existing business, promotional and marketing campaigns, and more. The most important component of the plan is taking the time to learn each advertiser’s business and listening to their goals and budgetary considerations. In turn, we help each company create a media plan that will help them achieve their marketing objectives.

Every project is approached with a complete sales strategy that includes execution of proven techniques in:

 Personal sales calls & telemarketing
 Sales proposals & correspondence
 Follow-through & closing the sale
 Billing & Collections
 Continued sales management training

 

The McKenzie Institute USA-Stacey A. Lyon
“After almost 13 years of being fortunate to work with the amazing team at Ad Marketing Group, I’ve never felt in better hands with Jane and Meredith. Let’s face it – trusting ad agencies isn’t always the easiest. The personal care taken to truly understand my needs and appreciate our company culture and budget are truly remarkable. I’ve always trusted the recommendations made and they’ve never steered me wrong!”