Ad Marketing Group’s research expertise plays an integral role in developing questions to answers needed to compete successfully. Because of our many years of experience in media sales, we have developed a keen sense about various surveys that assist in the sales effort. We have successfully executed mail and online surveys to collect data on readership (editorial and advertising), buyer demographics, plan-to-purchase analysis, brand awareness, lifestyle, and much more.

Research services include:
 Developing questions that will generate statistically valid answers
 Creating incentives that will increase response
 Collection of survey results
 Analysis of results
 Creation of materials highlighting results that can be used in the sales effort