Research


Ad Marketing Group’s research expertise plays an integral role in developing questions to answers needed to compete successfully. Because of our many years of experience in media sales, we have developed a keen sense about various surveys that assist in the sales effort. We have successfully executed mail and online surveys to collect data on readership (editorial and advertising), buyer demographics, plan-to-purchase analysis, brand awareness, lifestyle, and much more.

Research services include:
 Developing questions that will generate statistically valid answers
 Creating incentives that will increase response
 Collection of survey results
 Analysis of results
 Creation of materials highlighting results that can be used in the sales effort